LIASA Conference sees the birth of new Marketing and Advocacy Interest Group

A new interest group for marketing & advocacy saw the light of day at the recent LIASA Annual Conference held in Durban. Officially called the Marketing & Advocacy Interest Group (MAIG), the draft constitution was adopted at the Interest Group meeting held on Wednesday, 3 October 2012 and an interim committee was formed to take matters forward for the next 2 years. The interim committee includes:



  • Chair - Rebecca Senyolo

  • Secretary – Mmakgoshi Reetseng

  • Additional member - Nkosinathi Qubeka

  • Additional member - Tembela Mdingi

The new interest group aims to:



  • Unite library and information workers interested in furthering and improving library and information services throughout South Africa by means of marketing and advocating for LIS;

  • Provide for the exchange of new ideas and experiences among members at national and regional workshops, meetings and conferences;

  • Liaise and co-operate with other groups and organizations in the advancement of the marketing of and advocacy of library and information services in South Africa;

  • Advocate for the enhancement and development of LIS in South Africa;

  • Advocate for, and address all issues, which are of importance to and which affect LIS in South Africa